Victoria Newitt Recruitment Inc has been retained by Fraserway RV to search for a General Manager.

Position Profile:
The General Manager – Kelowna Dealership, is responsible for ensuring their team is set-up for success to deliver against key Dealership performance metrics that are also aligned with the Fraserway RV Mission, Vision and Values.  They will work closely with the Vice President of Dealerships & Sales, to identify innovative ways to ensure their Dealership is poised for scalable and sustainable growth while maintaining Fraserway RVs’ core values.

Respect |Teamwork | Integrity | Customer Experience | Innovation | Social Action

The General Manager – Kelowna Dealership will bring vision, inspiration, and mentorship to their team, fostering a vibrant, inclusive environment that fuels creativity, stimulates positive morale, and sharing of ideas. Through strengthening the team's capabilities, the GM will serve as a proud ambassador for Fraserway RV within the industry and community. With adventure and a love for the outdoors at their core, this leader’s passion will ignite a similar spirit throughout the dealership. Success in this role will be defined by the collective achievements and growth of the teams they inspire and lead.

Mandate:

• Ensure the Kelowna Dealership and People initiatives are aligned, and the team behaviours support the Company Mission, Vision & Values.
• Lead and partner with the Dealership Team in understanding current strengths, areas of opportunity and challenges.
• Inspire and lead the Dealership Team in identifying innovative and scalable business strategies and action plans that nurture its strengths, exploit areas of opportunity, and overcomes challenges.
• In partnership with the Vice President of Dealerships & Sales and the National Leadership Team, achieve expected top-line, bottom-line and market-share results in alignment to short and long-term Dealership and overstretching Fraserway RV Business Objectives.
• Drive and increase sales of RV’s, parts & service so that Fraserway RV is in the top two in market share.
• Relentless pursuit of excellence in servicing our employees (eNPS) and our Customers (cNPS)

Primary Responsibilities:

• Responsible for the oversight and administration of the Kelowna Dealership P&L.
• Provide effective leadership and mentorship to the Dealership team, to ensure it capitalizes on the full potential of its valuable people resources and asset capabilities.  Team comprised 6 direct reports and an overall dealership size of ~45 individuals.
• In partnership with the Vice President of Dealerships & Sales and CFO, create the overall Dealership budget, with top line, bottom line, balance sheet and cash flow targets for RV Sales, F&I, Service. Rentals and Parts.   Monitor the Kelowna Dealership finances and plan the future financial stability through appropriate investments and forecasting.
• Proactively consult, brainstorm, share best practices and ideas with 12 Dealership General Manager colleagues.  
• Partner with the National Leadership Team, to identify strategies and go forward action plans to maintain a high level of customer satisfaction and delivery of KPI’s to include sales, service, parts, costs, quality, productivity, efficiency, safety, and morale.
• In partnership with the National Sales Development Manager, responsible for driving sales and overseeing new and used inventory turns.
• Partner with the Director, People & Culture and team to attract, hire and retain top talent.  Ensure identified ‘HiPo’ employees are receiving appropriate and timely business and professional leadership development in preparation for greater roles of responsibility and all employees have visibility to opportunities they can aspire to, and an understanding of the professional development and learning required to do so.
• In partnership with the Leadership Team, identify effective and targeted community communication and customer-facing activities, that also align with the overall company’s branding strategy, “The Place for Everything RV”.

• Provide input to the Senior Director, Information Technology Services, to assist in identifying and leveraging digital strategies and sustainable systems to support the secure, consistent and efficient delivery of Dealership services. 

• Establish Dealership annual and longer term KPO’s (key performance objectives) in alignment to Dealership company top-line, bottom-line and market-share goals, and objectives.
• Promote collaboration, innovative thinking and sharing of ideas, to identify best business & people practices.
• Stay abreast of consumer trends, demands, changing tastes and competitor value propositions, to ensure our brands and models align with customer needs and wants.
• Establish and maintain positive and prudent relationships with vendors.
• Utilize technology to effectively market dealership offerings to target marketplace customers.
• Ongoing soliciting of employee and customer feedback, to identify Dealership strengths and areas of opportunity & improvement.
• Ensure employee understanding and adherence to safety procedures and standards.

Top Line Deliverables – first 90 Days:

• Deep understanding:
  1. 1. and adoption of the Fraserway RV Vision, Mission, and Values;
     2. of current Fraserway RV business model and application to the Dealership’s people, processes, systems, assets, facilities etc.; and
     3. of ‘key’ Dealership external business partners, suppliers, agreements, etc.
• Hold Round table discussions with the Kelowna Dealership Team to:

1. gain insight on perceptions of their roles, responsibilities, and deliverables;
2. gain insight on perceptions of what is working vs challenging them in the delivery of departmental and over-stretching Dealership goals and objectives; and
3. gain insight on what they perceive needs to take place to be set-up for success in delivering against departmental and overstretching Dealership goals and objectives. 

• Present Vice President of Dealership & Sales with a Business Brief, outlining ‘key’ findings from Kelowna Dealership round table discussions. Present desired go-forward strategy and action plan for consideration and discussion.  Gain consensus on a go forward strategy and action plan.  
• In partnership with the Vice President of Dealerships & Sales, present Head Office Team with top 3 primary and 3 – 5 secondary Kelowna Dealership centric objectives needing to be addressed and go-forward strategy and action plan proposal to move forward with, inclusive of key stakeholder involvement, timelines and milestones expected to be achieved.
• Lead, empower and enable the Kelowna Dealership Management Team in the roll-out of the business strategy and go-forward action plan, highlighting key stakeholder involvement, timelines and milestones expected to be achieved.
• Establish effective employee feedback loops for the sharing of ideas, concerns etc. in the business journey ahead. 
• Gain the confidence and trust of the Kelowna Dealership Team and broader FW Team.

Experiences, Skills & Education:

• University Degree or College Diploma.
• Minimum of 3 years successful related leadership experience at an executive management level within a regional or national customer service-driven business.
• Able to see the “big picture” and work with their leadership team in developing strategies and action plans to achieve it.
• Adept at assisting teams deconstruct complex information, identify critical control points and a clear path forward.
• Proven success in growing an organization’s market share and profitability.
• Stays abreast of industry and consumer interests.  Good ability to anticipate future industry and consumer trends.
• Strong strategist adept at assisting teams building out sub-set strategies and go-forward action plans, inclusive of ‘key’ stakeholder involvement, milestones, and timelines to achieve the end goal(s).
• Ability to envision opportunities across a business and determine short-medium-long term priorities to seize them.

• Broad understanding of sales, marketing, operations, risk management, finance, supply chain and talent management.
• Demonstrated ability to lead an organization that is values-based, embracing innovative ideas and creative approaches.
• Accomplished at identifying and refining business processes, systems, practices etc. that ensure delivery of unparalleled results for the business, employees, and customers.

• Excellent organizational, time, priority, and project management skills.
• Understands the importance of succession planning and employee development and leads the organization to set-up the appropriate human capital development structure to meet current and future needs.

Management Style:

• Values led decision maker - Ensures the company Mission, Vision and Values are at the forefront of everything we do.
• Collaborative, transparent, honest, and approachable leadership style, with an ability to relate to and lead individuals at all levels and encourage the exchange of ideas and information at all levels of an organization.
• Active listener, and able to communicate in a genuine and clear manner.
• Belief that a high-touch experience is paramount to customer satisfaction.
• Consultative leadership and interpersonal style combined with senior management skills developed within a complex consumer B2C sales environment.
• Collaborative and communicative leadership style that ensures team members are engaged and focused on common goals.
• Inspires passion and commitment to achieving business and personal goals and objectives, leading by example to encourage an authentic, innovative approach to achieving personal, professional & corporate goals.
• Proven ability to attract top talent and build cohesive high-performing teams.

Leadership Characteristics:
Visionary and Strategic Thinker
Demonstrates the ability to set and communicate a clear, compelling vision for growth. This leader is adept at thinking strategically, recognizing emerging market trends, and anticipating the needs of customers and the organization.
Inspirational Leader
Motivates and energizes teams through a positive attitude, clear purpose, and a passion for success. Creates a culture of enthusiasm and commitment, inspiring others to go above and beyond to achieve ambitious goals.
Results-Driven
Exhibits a relentless focus on meeting and exceeding sales targets, with a track record of achieving high-impact growth. This leader sets high standards for themselves and the team, with an unwavering commitment to execution and accountability.
Customer-Centric
Deeply committed to understanding and meeting customer needs. Builds strong relationships and prioritizes the customer experience, ensuring it remains a central focus in every aspect of the sales strategy.
Innovative and Adaptable
Embraces change and approaches challenges with creativity and agility. Proactively seeks out new methods, technologies, and practices to enhance team performance and customer engagement, and adapts quickly to shifting market dynamics.
Values-Driven
Embodies the core values of the organization and leads by example. Acts with integrity, transparency, and authenticity, ensuring alignment between personal values and the company’s mission and principles.
Collaborative and Inclusive
Fosters an inclusive, team-oriented environment where diverse ideas are valued. Actively collaborates with cross-functional teams, building strong partnerships that drive success and support organizational goals.
Coaching and Mentorship-Oriented
Invests in developing team members, recognizing the importance of growth and personal development. Provides mentorship and constructive feedback, empowering team members to achieve their fullest potential.
Data-Informed Decision Maker
Utilizes data and analytics to make informed decisions, setting a precedent for data-driven strategies and goal setting. Balances intuition with evidence to ensure effective and grounded decision-making.
Community and Industry Ambassador
Represents the organization positively within the industry and community, cultivating relationships that enhance the brand’s reputation. Actively participates in industry events and community initiatives, promoting the company’s values and commitment to growth.

Personal Characteristics:

• Ambitious and Resilient
  Demonstrates a strong drive to achieve goals, with resilience to overcome obstacles and the determination to stay focused even in challenging situations.
• Passionate and Enthusiastic
  Brings energy and a genuine passion for the RV industry and outdoor lifestyle, infusing this enthusiasm into all interactions and inspiring others to share in this commitment. Passion for inspiring / driving sales in a commission-based environment
• Empathetic and People-Centered
  Understands and respects individual needs and perspectives, fostering a supportive environment. Values building strong, trusting relationships with team members, customers, and partners.
• Authentic and Honest
  Shows authenticity in every action, valuing transparency and integrity. Speaks openly and honestly, building credibility and trust through actions that align with words.
• Self-Motivated and Accountable
  Takes ownership of goals and responsibilities, maintaining high standards of accountability. This individual is driven to excel, with a personal commitment to continuous improvement and development.
• Positive and Solution-Oriented
  Approaches challenges with a positive, can-do attitude and a focus on finding solutions. Remains calm and composed under pressure, encouraging the same resilience in others.
• Curious and Open-Minded
  Eager to learn and open to new ideas, perspectives, and methods. Embraces feedback and sees every experience as an opportunity to grow and improve.
• Adaptable and Flexible
  Comfortable with change and able to pivot quickly in dynamic situations. This person sees adaptation as a strength and can balance priorities effectively to meet evolving business needs.
• Highly Organized and Detail-Oriented
  Exhibits strong organizational skills, with attention to detail and a focus on high-quality work. Manages time efficiently and ensures every task is completed with precision.
• Charismatic and Persuasive
  Naturally persuasive, with a magnetic personality that draws others in. Has a strong ability to communicate ideas compellingly and motivate people to take action. Understands the importance humour and fun has on building team morale.

If this position suits your skills and experience, we want to talk to you!

Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.